Adizah is a product-focused technology executive with deep experience across venture capital, fintech and digital transformation. She has led the rollout of digital platforms and products, including payment solutions, billing systems and web-based financial services infrastructure.
She joined HSBC’s global venture capital team in 2021 and, in 2024, moved into a strategy and planning role focused on technology sourcing. Previously, she served as Director of Marketing EMEA at Token, a San Francisco-based fintech, where she was the firm’s first marketing hire in Europe and helped establish its regional presence.
Adizah has been active in the technology and start-up ecosystem since 2009. She was part of the founding team of Level39, the London-based fintech accelerator, and earlier contributed to the rapid expansion of edtech organisation Apps for Good, scaling the programme from two to 100 schools.
She has received multiple industry recognitions, including being named by the Financial Times as one of the EMpower Top 100 Ethnic Minority Executives in the UK and North America.