
Pritesh Ruparel is the CEO of Alt21, a multi-currency platform for SME and mid-market businesses.
Prit has spent more than 20 years in financial services, building businesses, electronic trading systems and digital hedging experiences. Along the way, he’s seen what it takes to build from zero, what breaks as businesses scale and why the playbook that gets you through one stage of growth rarely gets you through the next.
That experience also gave him a first-hand view of an industry where access to some of its most capable tools has historically depended on the size of your business, the expertise you have in-house or the relationships you have with financial providers.
Prit is building Alt21 around a different idea. Give people the information, technology and expertise they need to understand their options, and they’re better equipped to make their own decisions. That means being able to see what you’re paying, act directly, and access experienced people when their input adds value.
Today, Alt21 is building beyond the transaction itself, giving finance teams one place to manage the money they hold today and plan for the money they expect tomorrow.